"JOE ROCKET LAUNCHES 2010"

Bruce Parker, president of Joe Rocket Canada, is pleased to announce the launch of their new web site www.joerocket.ca. Developed with a "Hardcore Canadian" theme, the exciting new bilingual site will feature the consumer introduction of the 2010 Joe Rocket Canada riding gear as well as a preview of the much anticipated Joe Rocket helmet collection.

"As the best selling motorcycle apparel brand for over 10 years, Joe Rocket has a very special place with Canadian riders," said Parker. "Now that Joe Rocket Canada is a separate company with 70 new proprietary designs to meet the unique demands of Canadian riders, the Rocket brand will speak to all aspects of Canadian motorcycle culture."

Check out the all-new 2010 Joe Rocket line, available now at Pro Cycle.